Do you have a vision and purpose for your money?

Defining vision and purpose

At Franklin Madison Advisors, we believe that getting ahead financially means letting go of the notion of a traditional financial playbook, rules-of-thumb and other one-size-fits-all money solutions.  Taking an active role in creating a personal financial playbook tailored to allow for flexibility and adaptability can, over time, help you reduce money-related stresses, provide greater peace of mind and most importantly increase the likelihood of achieving life goals. 




the ability to think about or plan the future with imagination or wisdom.

Why vision is important

Rosabeth Moss Kanter, a professor at Harvard Business School says that a vision is effectively a call on our lives to become something more than what we are today.  In this context, a statement of financial purpose effectively helps to define the role that money will play in your life.  More specifically, it articulates a clear “why” to your money habits and lays the foundation for developing strategies that help you acquire, save and spend financial resources prudently.

Formation of a financial purpose statement begins with a vision for how events would ideally unfold throughout the course of your life, beginning with your final moments and working your way back toward the present.  One way to go about this is to answer questions like, “how do I want to be remembered by those closest to me?” or “what sort of legacy would I like to leave behind.” There are no easy answers to these questions by any means, yet the visualization process used to answer these and other similar questions can help crystalize the role that money will play in helping you navigate important life transitions. 

Vision helps set financial priorities

Moreover, the process of vision clarification helps to prioritize financial outcomes and identifies the types of opportunities, strategies and tactics for use in achieving your financial goals.  Taking the time today to develop a well-defined financial purpose statement has other long-term benefits as well, like creating a sense of financial stability by anchoring expectations during times of increasing economic and financial market uncertainty.  Indeed, a quick reference of your financial purpose statement during a time of financial instability or market volatility can help to calm nerves and potentially alleviate a desire to tap long-term savings at inopportunely. 

Ultimately, we believe that understanding what our client’s want out of their life vision is critical to the planning process because it sets the stage for connecting the dots between concrete life goals and the appropriate financial strategies to get there.


Learn more about developing a vision and purpose for your money!

Download our free special report, “Getting Ahead Financially in 2020” today.

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