Peter Donisanu

Chief Financial Strategist

A Practice Built on Pursuing What Matters Most in Life

Our firm was founded on the principle that almost anyone can become financially independent with the right strategy and resources.  In fact, our name, Franklin Madison Advisors, embodies this idea.  Growing up in a blue-collar, working-class neighborhood, I was the first in my family to graduate from college and went on to have a successful corporate career on Wall Street. 


So why Franklin Madison Advisors?  Well, the name Franklin Madison represents places in time where I committed to leaving behind a crippling attitude about money to pursue a life filled with purpose.  I share this personal history with you to reinforce the point that it doesn’t matter where you started in life or what condition your finances are in today.  If you’re serious about becoming financially independent, what matters most is the place in time where you finally commit to aligning your money with your passions. 

About Peter Donisanu

I help driven tech professionals and business owners find their purpose and master their journey to financial independence.


Helping driven individuals master their journey to financial independence is what I do.


As the founder of Franklin Madison Advisors, I help tech professionals and business owners crystalize their life purpose, get control of their money, and build wealth to achieve and maintain financial independence through our FI|Mastery program. This unique approach includes elements of financial coaching, life planning, holistic financial planning, and a disciplined investment management processes.


With over two decades of experience in the financial services industry, I am well-versed in equity compensation, tax optimization, career and life transitions, early and traditional retirement planning as well as estate and insurance planning and cash management.


Before starting Franklin Madison Advisors, I worked as a vice president and senior analyst at Wells Fargo Investment Institute, offering investment guidance to financial advisors and portfolio managers. I was a voting member of its global investment strategy committee at the time, overseeing nearly $2 trillion in client assets.


My investment views have been quoted in various financial publications, including the Wall Street Journal, Bloomberg, the Financial Times, Nikkei, and Reuters. Additionally, I have appeared on numerous financial news networks, including CNBC, Yahoo Finance, Bloomberg Television and Radio, the Business News Network, and NHK World Japan.


As a Series 65 Licensed Investment Advisor Representative, I am a fiduciary and hold myself to the highest standards of ethics and professionalism. I earned my Bachelor’s degree in Business Administration from Western Governor’s University and my Master of Business Administration degree with an emphasis in Finance from the City University of Seattle. I also completed the CFP® Certification Education program from the American College of Financial Services.


When not working with clients, I enjoy running, studying the complexities of the human experience, and spending time with my wife and three children in our hometown of Pittsburgh, Pennsylvania.

Peter Donisanu - Chief Financial Strategist - Franklin Madison Advisors

Peter Donisanu
Chief Financial Strategist
Franklin Madison Advisors

Phone: (412) 307-0297