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Market Update: What’s Behind the Market Rally (and Why It Doesn’t Feel Like One)

Have you ever had one of those days where everything looks fine on the outside, but on the inside, you’re still uneasy? Like you’re waiting for the other shoe to drop?

That’s kind of what the markets feel like right now.

The numbers say we’re back near all-time highs. The headlines might even tell you everything’s recovering nicely.

But if you’ve found yourself thinking, “Something still feels off…” then you’re not alone. So what’s really going on here?

Well, the fact is that this year has been a whirlwind.

We’ve watched the market drop sharply and then bounce back just as fast. One moment it feels like the sky is falling. The next, everything seems fine again.

It’s enough to make anyone feel a little dizzy.

But here’s the truth we often forget: markets move fast, but confidence takes time to recover.

And right now, underneath the surface, there’s still a lot of uncertainty, especially when it comes to trade policy, inflation, and what the Fed does next.

The Story Behind the Numbers

Indeed, since late February, markets have been tossed around by headlines related to shifting trade policy.

For example, the S&P 500 dropped nearly 20% between February and April, then rebounded strongly and is currently sitting just a few percentage points off its all-time high.

But while the market has snapped back, sentiment hasn’t.

Business and consumer confidence have taken a hit in recent months as inflation expectations are rising again. And the Federal Reserve has paused its interest rate cuts, choosing to wait and see how the inflation picture plays out.

Behind the inflation worries is the lingering Trade War 2.0 we’ve covered in recent months. And so far, a full-scale trade war looks less likely at this stage.

That’s because the administration has introduced several 90-day tariff pauses, and most of them run through early July. At the same time, an agreement with China extends through mid-August.

So, there’s breathing room, but not a resolution to the over-arching trade war concerns.

And if things weren’t already complicated enough, a recent court ruling has also added some uncertainty by challenging the government’s authority to impose tariffs. That ruling is under appeal, but it’s another factor that’s keeping businesses, household and investors on edge.

Despite all this, early economic data suggests the impact of tariffs so far has been limited.
The U.S. economy entered 2025 with strong momentum, and current pricing in the market implies investors expect only a modest drag from these policies.

But here’s the thing: the full effects of policy changes like these don’t always show up right away. That’s because it could take months before we see the real impact on earnings and growth.

What Do We Do with All This Uncertainty?

So then, with the markets heading back to all-time highs, is it safe to say that we’re out of the woods?

Well, have you ever noticed how markets sometimes rally when the news is bad, and drop when the headlines are good?

That’s because markets aren’t just reacting to the present, they’re constantly adjusting based on what investors expect the future to look like.

This explains why we’ve seen a sharp selloff followed by a rapid recovery in recent weeks and it also explains why making short-term decisions based on today’s headlines rarely works.

That’s precisely why our approach to investing and how we approach the markets doesn’t change when the narrative does.

To be sure, this kind of environment is exactly what your financial plan was designed for. Because the thing is that we can’t avoid uncertainty, but we certainly can prepare for it.

Periods like this remind us why emotional discipline matters and also reinforces why we diversify.

It also shows us how costly it can be to react impulsively, particularly wanting to get out of the markets when things feel scary, and missing the upside when markets recover before the story fully plays out.

So then, if you’ve been wondering whether it’s time to change course, I’d encourage you to pause and ask a different question, “Is my plan still aligned with my long-term goals?”

If the answer is yes, then the best course of action may be no action at all.

If the answer is no, then we should talk.

So, What’s Next?

Either way, maybe you’re feeling a little uncertain right now.

Maybe the ups and downs of the past few months have made you question whether the plan is still working, and that’s normal.

Just know this: It’s not about knowing exactly what the market will do. It’s about knowing exactly what you will do, no matter what the market does.

The truth is that success doesn’t come from reacting to every headline.

Rather, it comes from staying grounded in a plan that was built for seasons like this because we know that volatility will come.

So if you’re feeling unsettled, here’s the invitation: come back to the plan.

Come back to the first principles that offered you clarity, confidence and peace of mind so you don’t have to figure this out alone.

Because peace of mind doesn’t come from predicting the future.

It comes from preparing for it.

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